Project Type | Product Package Design
Date Started | 01-Jan-2018
Client | Obinwugo Farms
- Chinaza Obinwugo | Creative Director / Designer
- Chinaecherem Stephen | Designer
This project covers the product package design and branding of Ijele tea products. It is aimed at creating a compelling packaging box and engaging marketing materials for the Ijele Tea products. Products: Ijele Hibiscus Tea, Ijele Hibiscus Tea + Ginger, Ijele Lemon Tea and other range of products.
Obinwugo Farms Enterprise was established to convert fresh farm produce into recognized quality consumable packaged products for the society. Ijele Herbal Tea is one of her products. Location: Unit 31, Nnewi Technology Business Incubation Centre (Federal Ministry of Science & Technology), Umudim, Nnewi, Anambra State.
The primary branding colour for Ijele tea is green, which depicts nature and growth. However, the choice colours for different products are based upon the product content. This is evident in the Red primary palette used for Ijele Hibiscus tea and green primary palette used for Ijele Lemon Tea.
Ijele Hibiscus Tea is made from dried hibiscus sabdariffa and packed in 25 tea bags of 2grams. It is rich in vitamin C, minerals, and antioxidants.
Ijele Lemon Tea is made from dehydrated lemon and dried ginger roots, packed in 20 bags of 2.5grams. It has energy-boosting properties as well as antioxidant and immune-boosting effects.