Project Type | Branding
Date | 5-11-2017
Client | De-Fimacs Dynamic Company
Designer | Obinwugo Chinaza C.
This project covers the label design for Fimacs Fruit Juice Collection which includes: Mixed Fruit Juice, Pineapple Juice, and Black Currant Juice. The aim is to create a catchy and suited product label with the capacity to attract and retain customers for De-Fimacs Dynamic Company.
De-Fimacs Dynamic Company is into the production and packaging of fruit juice with great taste. Her Products includes Fimacs Mixed De-Fimacs Dynamic Company is into production and packaging of varieties of high-quality fruit juice with great taste. De-Fimacs Dynamic Company is located at Mgbidi town in Imo State.
The choice of colour for each product label is dependent on the juice flavour. Since the PET bottle is transparent and juice content can be seen, choosing a matching colour is very important to create a colour balance.
Fimacs Logo is combination type of logo with the wordmark “Fimacs” dominating (to ensure the legibility of the brand’s name). The Brand name Fimacs was stylishly arranged and underlined with strokes to depict flow. The liquid drop illustrations depict juice.