Project Type | Branding
Date | 26-07-2016
Client | Esorleans Designs & Decor
Designer | Obinwugo Chinaza C.
This project covers Logo design, and other vital marketing collateral necessary for adverting and marketing the Esorleans’ brand.
Esorleans is a brand that takes delight in planning, furnishing, and decoration of homes, offices. They put up their creativity to ensure that you live in style.
Green is the primary colour of the brand, this depicts wealth and creativity. It is blended with other bright colours (yellow, red, pink, purple, and ocean blue) to reflect the brand’s design and decoration business.
Big E which is an initial for Esorleans was carved out from a colorful circle. At the last stroke of the letter ‘E’ is the plan of a sitting room (a door that is open, a circular center table and a couch). It was embedded to give a brief of what the company does – interior decoration. A legible font was used to aid the memorization of the brand’s name.