Project Type | Branding
Date | 27-05-2016
Client | Dynamic Teens Initiative (DTI)
Designer | Obinwugo Chinaza C.
The project covers graphic designs and prints for DTI. This includes Logo Design, Business Card design and prints, Letter Head design and print, Polo customization, Vision Card design and print, social media campaign image design.
Dynamic Teens Initiative aims at improving the system of education by introducing life skills to the system. They are also passionate about helping teenagers become exceptional and tap into higher versions of themselves.
The target market for the brand is Africa (starting from Nigeria) thus, the colour choice was inspired by Pan African Colours: green, yellow and red. For DTI Green depicts wealth, Red depicts Passion, while Yellow depicts optimism.
The two hands (one trying to help the other ) was inspired by the brand’s main aim: helping the teens to reach their full potentials. The Bold DTI stands for Dynamic Teens Initiative – this aids memorization of the brand’s name.