Estimated reading time: 20 minute(s)
Ever handled a flyer and tossed it aside only to open your bag a few weeks later to find same flyer lying helplessly inside?
Some people do have a folder for flyers which they easily refer to when in need of some products or services.
Your potential customers can have your flyer filed or reach out immediately if you flyer the right way.
Flyering has a way of making businesses ubiquitous just as in the scenario above. But it can only do that if you understand how to go about it the right way. If you flyer the right way, you can turn many potential customers who get hold of your flyer into customers.
Establishing a presence should be the sole business of any business regardless of the business size and what the business is about. You need your business to be out there in the eyes, hearts and minds of your customers and potential customers.
How Then Do You Get Your Business Seen?
Use of social media platforms, e-marketing, SEO (Search engine optimization) and various digital platforms as technology has availed us, are easier and quite inexpensive means of marketing your business.
But then, there is a difference between face to face conversation and a text message. In the former, one stand a better chance to influence the action of the listener than the latter. There are more tools and resources to influence one’s action during face to face conversation than text message where the influencing tool is only the text.
Same is applicable in traditional marketing and digital marketing. In traditional marketing; by flyering, you give your customers something that will enable them to feel you, touch you and keep you in mind, if you go about it the right way. This is not true in digital marketing.
This is not to displace the place of technology in marketing. The message is this; as much as technology has made businesses easy to be seen, it has also made it easier to be ignored as tons of businesses exist and quite a good number of them utilize similar platforms to market their businesses. If your voice must be heard from the cheering crowd, you need not just to raise it higher, you need to also make it different.
In addition to digital marketing, go flyering marketing. You need to go the ‘old school’ method and you need to go it the right way if you must be heard loud and clear.
Why Do You Need Flyering Marketing Regardless of Your Business Size?
- How many social media sponsored posts did you scroll past today without even reading the content?
- How many marketing emails have you ignored so far?
- How many marketing emails have you subscribed to, so far?
- How many websites have you visited so far to check out for any business?
A sincere response to the questions above will make it clear to you, reasons you need to be more physically present to reach your potential customers and to let them feel you, touch you and reach you.
Hyper-targeting of your potential customers makes flyering marketing highly effective. It also creates an avenue for you to reach those connected to your potential customers since “every person you know, knows at least ten persons you don’t know”, a saying which applies to both life and business.
Flyering the Right Way
Most at times, your flyers act as a first impression, and that should not be something that you will like to get wrong. Considering these vital tips below will help to ensure that your flyering aims are met:
While Flyering, Refuse to be Explicit About Your Intentions.
In your flyer, you can make a wise offer that your potential customers will hardly refuse. Don’t fall into the trap of shoving the business down people’s throat. Present an offer first; give them a point of attraction. It could be a discount, bonus, special results, or even a special offer. But apply wisdom too. They need to know that you too exist and that you offer something better. Focus on your customers and in turn, they will direct their focus back to you.
Your Flyer Should Be Catchy Enough
Your flyers’ ostensible purpose could be any of the aforementioned but its real intention should be to gently pull the customer to you and to achieve that, you need more than just the special offers; you need to make the flyer catchy enough. You may achieve little to no result even with the offer if the flyer is ignored or tossed aside without being looked into. The truth is this, the ability of your flyer to inspire awe and draw admiration instantly is one factor that can make the beholder take a good look at it.
Keep It Simple
You can have the offer on the flyer and salient points about your business including address, location, contact details etc on the same flyer and have it very simple and straight to the point. By keeping it simple, you get the potential customer to read with interest and not scan through or totally ignore. Don’t leave them guessing, choose the right words and the right combination. Avoid the use of professional words. Keep your language simple and without complication. Not just your language, keep the whole flyer style simple. There is no beauty in complication. A simple style can pass the message. Discreetly choose your colour combination. Avoid too contrasting colours that will leave the messages missing. Ensure the image and description on the flyer is eye-catching.
Pass the message, but don’t fail to get their eyes on the real business while doing that. Don’t get them too distracted by concentrating so much on the special offer. Give the message, allow the point of attraction space to be appreciated and direct them to the real business.
Monitor and Evaluate.
Outside the ability of your flyer to help you reach potential customers in a more effective manner, it creates ample opportunity for you to monitor and evaluate your progress in the business. This is regardless of business size.
If you are in business, you need to map out good and highly effective monitoring and evaluation plan and flyering is a sure way to monitor and evaluate your intended outcome and it boils down to passing the right message and directing the customer back to you in your desired manner, could be via your physical location, website, social media sites and other digital platforms you can be reached.
Flyering marketing offers you the opportunity to carefully select who gets your flyers and when. Don’t go flyering everywhere. You don’t have to be everywhere to be seen. Know your target audience, figure out where they can be seen, get home to them and have a happy time ‘flyering your business’.
If your voice must be heard from the cheering crowd, you need not just to raise it higher, you need to also make it different.
Let Professionals Design Your Flyer
While you may know how to design a flyer, you may not be the best person to design it so as to get your potential customers to take the desired action. Hire professionals to design your flyers so as to inspire your potential customers to take the desired action.
You Are in the Right Place.
At Ultigraph Designs, like always, we pay attention to details when it comes to your flyer designs. Having mastered psychology in design, we ask the right questions to understand your business and your target audience better. This helps us to choose the right colours, typeface, images, icons and place it properly to suit the taste of your target audience, to inspire them to take the desired action.
Let’s work together to ensure that your flyer marketing meets your goals.
Thanks for reading through.